Sponsor as a company
Buy your own stretch of the route, at €20 per kilometre. Your company name rides along on the map, and every euro of your kilometres goes to the Dutch Food Banks. The sooner you join, the further up front you ride.
How it works
Pick your kilometres
From 10 to 100 km, at €20 per kilometre. From 50 km you can also pick a spot for your logo on the jersey.
Ride along, visibly
Your stretch of the route carries your name: in the progress overview and on the follow van, which rides all 1,570 km.
Celebrate with us
On Saturday 22 May we wrap up together with a dinner, the cheque presentation to the Dutch Food Banks and a party. Every sponsorship includes at least one dinner seat (€100).
We reach the goal together
Once you have made your choice, Warren would love to sit down with you: what do you want to get out of this partnership, and how do you make sure, together, that it delivers as much as possible for your business?
“I can't reach this goal on my own. I sit down with every sponsor to get the very most out of our partnership, together.”— Warren
Calculate your contribution
- Pick your kilometres
€20 per km, from 10 to 100 km. Want more than 100 km? Become main sponsor and we put a package together.
- Pick your seats at the table
Every sponsorship includes at least one seat. Need more? We will sort it out together.
- Put your logo on the jersey (from 50 km)
- Your contribution
Total€1.100
Your kilometres go entirely to the food bank. The jersey spots pay for the jerseys and the follow van graphics, and the dinner pays for itself. As a thank-you, every sponsor gets a jersey afterwards. Your invoice comes from the Warren in Motion Foundation (in formation).
Your logo on the jersey
This is the real jersey. Your logo rides along on Warren's jersey, on the jerseys of all final-sprint riders and on the follow van. The yellow areas are for the main sponsor, the grey ones are available. Tap a spot for the price and to reserve it. First to email gets the spot.

Your logo on the follow van
The follow van rides all 1,570 km behind Warren, through 7 countries. Its texts are in English, so everyone along the way can see what we ride for. The main sponsor is big on the side, with all kilometre sponsors on two plates at the bottom of the doors.
Become main sponsor
As main sponsor you are on the chest, upper back and both sides of the jersey, and big on the side of the follow van. Together we put a package together that suits your company.