Warren
Warren has been active all his life and loves good food. He has a normal, busy life, with the same rush as everyone else. That is exactly why he shows how healthy living fits in: without complicated rules and without expensive diets.
How it started
Warren in Motion did not start as a plan, but as a search: what makes me happy? The answer became a project that brings together everything Warren cares about.
- EnergyCreativity, freedom and adventure, and getting the most out of every step.
- Sport and foodTwo lifelong passions, finally aimed at the same goal.
- Bigger than himselfUsing it all to help the people who need it most.
That story is in the logo
When the project took shape, it got a face too. The logo tells the same story: from standing still to moving. In five steps, from letters to one continuous line with two wheels.
- The lettersW, i and M: the initials of Warren in Motion.
- The strokesThe letters reduced to simple lines. Plain and honest.
- The wheelsThe wheels bring the letters back: a W and an M appear again.
- ItalicSlanted, so the logo wants to move forward.
- CompactEverything slides together into one monogram.
Why is Warren cycling 1,570 km?
Healthy food and exercise should be within reach for everyone, whatever your budget and however busy you are. This ride is the ultimate test of that promise: eight days, seven countries, no shortcuts. And everything Warren raises goes to the Dutch Food Banks. That way we help people who can't manage it on their own for a while to get healthy food.
Every week you can see how the preparation is going: on the site, on Instagram (@warreninmotion) and on TikTok (@warren.in.motion).